The desire to censor the pregnant female body is nothing new, and it goes hand in hand with our inability to discuss things like the menstrual cycle without deferring to the delicate sensibilities of actual or imagined listeners, particularly male ones. Beyoncé’s photographs were accompanied by a poem by Warsan Shire, making the link to Venus— goddess of love— explicit, and reinforcing the sexual aspect of the images: ‘in the dream I am crowning / osun, / Nerfetiti, / and yemoja / pray around my bed’. The photograph that seemed to incense people the most was the one posed sitting on the roof of a car: a hyper-sexualised pose familiar to many from calendars and glamour magazines. Critics were also vocal about the ‘exploitative’ nature of the photographs, suggesting that there was something unseemly about Beyoncé— who, as of March 2017, has a net worth estimated by Forbes to be over $290 million — ‘using’ her pregnancy to contribute to her lucrative personal brand. The announcement illustrated a familiar truth: the intersection of female sexuality and economic power— and its mirror image, commodification— touches on deep-seated societal fears. Although the smattering of tight-lipped comment pieces framing their disapproval of the photograph’s lavish celebration of the pregnant body as concern for childless women were mostly disingenuous— this concern doesn’t usually seem to bother tabloid newspapers who mine ‘fertility’ dramas for exposure— they served to illuminate the paradox of maternity: censorship goes hand in hand with idealisation. Some of the positive responses to the announcement were deceptively conservative in their valourisation of motherhood as a woman’s ‘true’ purpose, something all too easily appropriated by exclusionary and harmful discussions about what ‘real’ womanhood is or should be.