Blogging’s a lot of effort for scant reward, so if hardly anybody’s reading what you write, why bother? Alternative platforms have taken hold, and take far less effort to update, and get instant feedback. Self-broadcasting is no clique any more, it’s a universal collective, which leaves those of us who still create long-form prose down something of a cul-de-sac. Indeed images have already overtaken text for most, as people spend their days looking at photos of their mates, watching videos of comical kittens, capturing their food on Instagram, making conversation by appending snapshots from TV shows, and responding via emoji. Why bother writing anything, quite frankly, when nobody has time for anything more than swiftly digestible visual nuggets? […] Most importantly, new readers no longer come clicking via a long-standing blogroll in a sidebar. Instead they arrive via a one-off reference on social media, if they turn up at all, because Twitter and Facebook are very much in charge these days. A blog is now only as good as its last post, and long-term reputation counts for almost nothing. I’m very much aware that my daily readership is now almost exclusively people who arrived here once and stayed, and all too rarely fresh blood directed in from elsewhere.