Screen shot 2015-10-30 at 11.00.43

Calvert drew most of the pictograms in the friendly, curvaceous style of Transport. Many of her illustrations were inspired by aspects of her own life. The cow featured in the triangular sign warning drivers to watch out for farm animals on the road was based on Patience, a cow on her relatives’ Warwickshire farm. Eager to make the school children crossing sign more accessible, she replaced the image of a boy in a school cap leading a little girl, with one of a girl – modelled on a photograph of herself as a child – with a younger boy. Calvert described the old sign as being: “quite archaic, almost like an illustration from Enid Blyton… I wanted to make it more inclusive because comprehensives were starting up.”

Jock Kinneir and Margaret Calvert (Design Museum)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s