But an outlet like Politico was never going to swoop in and fulfill the Union’s decades-old dream of a shared, general media anyway. That dream has probably proven itself unrealistic by now, not least due to a lack of interest in EU matters among the general public, as illustrated by the decreasingly low voter turnout for European elections.
Rather, any media outlet that focuses narrowly on EU and European politics will be catering to a small, educated elite. In the case of Politico, the same is of course true of the company’s US brand. But there has still turned out to be a sizable readership out there, as Vandehei noted in a 2010 interview with CJR.”
Lene Bech Sillesen on Politico Europe (Columbia Journalism Review)