Stuart Heritage on the Ice Bucket challenge:

“Your options are basically a) do it, or b) don’t do it.

Now, obviously, you’ll be veering towards the latter. This is because, like me, you find the challenge’s general oppressive air off-putting; that sort of rag-weekish, self-promotey, be-a-sport smog that’s impossible to escape because it’s all for charity. You already know what reaction you’ll get if you don’t take part. What, you hate charity now? You hate everyone with muscular dystrophy? You don’t want to get your precious little head wet?”

Infinite Jest in lego 


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